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"A thing of beauty is a joy forever:
Its lovliness increases; it will never
Pass into nothingness; but still will keep
A bower quiet for us, and a sleep
Full of sweet dreams, and health, and quiet breathing."
John Keats(1795-1821), from Endymion

We were originally founded by two young software developers who were obsessed with elegant design. Fortunately for us, there happens to have been an ancient Greek mythological character that is associated with both youth and elegance. In most versions of the myth, Endymion was the young and beautiful king of Elis, Greece. Captivated by his beauty, the goddess Selene fell in love with him and placed Endymion into an eternal sleep so that he would remain young and beautiful forever.

The Endymion story has been the subject of a long list of literatary works. One of the most famous was the poem quoted above by John Keats, Ryan's favorite English-language poet. Endymion was also the subject of a play by John Lyly, and a science fiction novel by Dan Simmons that Ryan is quite fond of. There is also an enormous Mardi Gras krewe called "Endymion" in New Orleans.